_
The contest was : Creation of several visuals for the new launch campaign of the Volkswagen New Beetle. I tried to express the idea that the brand evolves while keeping its past values and prestige. Contest winner visual is the first, the others are non-winning additional visuals.
VOLKSWAGEN
CONCEPT, ADVERTISING
Project : Axe Sud Contest
Client : /
Concept & Art Directors : C.Manuel – G.Obert.
Credits