MUSÉE DU QUAI BRANLY – JACQUES CHIRAC

MUSÉE
DU QUAI BRANLY
– JACQUES CHIRAC

VISUAL IDENTITY, PRINT, EDITION, TV VIDEO.
Agency : Dream On
Client : Musée du Quai Branly Jacques Chirac

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The Musée du quai Branly – Jacques Chirac is a museum in Paris, entirely devoted to the arts from Africa, Asia, Oceania and America.
The MQBJC brings official recognition to civilisations often held apart from global culture, and shines a spotlight on their great cultural influence. It is an innovative cultural institution, an educational and research centre, and also a place to attend live shows.

I worked on creative concepts for the museum communication, and I did art direction on all media, mainly posters, and their variations (flyers, leaflets, brochures, invitations…).

 

Posters presented during the 2018 call for tender

The graphic concept is based on a frame around which the whole poster is articulated. This frame is the reminder of the boxe-shaped façade of the museum.
The artwork is highlighted by the frame, and by a vegetal ingredient that is reminiscent of the garden of the museum.
The frame represents the transition between the exterior and the interior of the museum, the garden on one side, and the exhibitions on the other side.
The typo of the title changes for each exhibition.


 

 

Credits

Creative Directors : P.Guiraud
Art Director : C.Manuel
Visual identity : AD and AD follow-up for all communication media, internal and external, Posters, invitations and other brochures, from 2017 to 2019. 

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