Agency : Dream On
Client : LCI


LCI becomes free and wants to listen to what concerns the public, curious about what can be useful, anxious to offer quality information, and put the viewer at the heart of the info. The campaign presents faces that represent the audience of the channel in all its diversity, faces that express all the emotions that can generate information, from smile to gravity. More than a continuous news channel, LCI gives time to the analysis and wishes to take the necessary distance to the understanding of the events. It gives way to the diversity of points of view, to have clear ideas and to form an opinion.





CD: A.Sebaoun / P.Guiraud
Redaction : H.Prat  –  AD : C.Manuel
Photos : A.Isaac

Display : 5,000 faces, all France, in municipalities with over 100,000 inhabitants.
Press : National daily press, regional news, news mags …
Digital : TF1 group platforms and profiles

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