CORSAIR

CORSAIR

PUB/IDENTITE VISUELLE
Agence : Dream On
Client : Corsair

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The number two french airline company went from low-cost to regular long haul, and had to change its brand identity. I created concepts and made the art direction for the latest campaign that promotes the enhanced well-being of the passengers. The claims play with air travel expressions such as “Immediate boarding” that turns into “Immediate hugging”. (hard to translate in english…)

 

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Crédits

Creative Director : P.Guiraud
Concept : H.Prat & C.Manuel
Copywriter : H.Prat  –  Art Director/Stylism: C.Manuel
Photographer : S.Tetu

Campaign was on streets, on airports, on press in 2016.

 

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