CMA CGM

CMA CGM

CONCEPT, PACKAGING
Axe sud 2012 final exam
Valedictorian

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CMA-CGM containers participating in Operation « Containers of Hope »: transporting humanitarian supplies for children, various food and health assistance programs in Africa. Clear and simplistic representation, visible from a distance (on boats) and understood by all. The happy look and smile of this child sums up the mission of « Containers of Hope » and makes it easy to distinguish it from other containers. This proposal included a collaboration with JR, his work mixes art, action, deals with commitment, freedom, identity.

GOOD TO KNOW :

Idea proposed during a competition at CMA CGM. Arrival in the final but not selected in June 2012.
Article of July 2014 concerning the setting up of a work of JR (a giant look) on containers CMA CGM .. >here.

Merci c’est cadeauuuuuuuuu
(ou pas)

 

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