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« Beaupassage is a vibrant and open venue in the heart of Paris that invites passers-by, aesthetes and epicureans to enjoy a peaceful break from the hustle and bustle of the city. Wellbeing, fine food and wine, greenery and artworks make up the ingredients of this unique new hang-out spot. Exceptional artisans Yannick Alléno, Nicole Barthélémy, Olivier Bellin, Abdoulaye Fadiga, Pierre Hermé, Thierry Marx, Anne-Sophie Pic, Alexandre Polmard and Junichi Yamaguchi are moving in, bringing with them bold new concepts that offer exciting experiences for all types of visitor. » Art direction for the launch campaign of Beaupassage, website design and interactive map, and all social media creative contents.The key idea of the campaign was to portray these major individual talents (from Three-star chiefs to world champions) as one team. Beaupassage’s website
BEAUPASSAGE
CONCEPTION, EDITION, WEBDESIGN.
Agency : Dream On
Client : Emerige
Creative Director : A.Sebaoun Credits
Art Director : C.Manuel
Copywriter : H.Prat
Photograph : J-F.Robert